New sub-brand for the premium segment: Ginesta Collection

A new look for the luxury segment

Ginesta Collection is not simply a new offering within Ginesta, but an independent sub-brand with a clear focus on exclusive Real Estate in the premium segment. This includes an independent brand presence, a separate website and communication aimed specifically at the upmarket customer segment.

While the company continues to serve the entire Swiss-German real estate market with a high level of professionalism, the luxury real estate market in particular has become highly internationalized in recent years. Today, global networking, discreet off-market activities and a deep understanding of different cultures, lifestyles and investment needs are in demand. At the same time, there is a growing demand for cross-border support when buying real estate abroad.

The new sub-brand is Ginesta’s targeted response to this development. This is supported by the international partnership with Knight Frank, one of the world’s leading real estate consultancies in the luxury segment. This gives clients access to a global network, international reach and a discerning clientele far beyond Switzerland.

At the same time, a specialized team was set up for Ginesta Collection that focuses specifically on high-quality properties and exclusive mandates. The main focus is on Zurich and St. Moritz, two locations that are among the most important premium real estate markets in Switzerland, both nationally and internationally.

The new brand bundles Ginesta’s expertise in exclusive residential real estate, villas, historic properties, Alpine properties and off-market transactions.

Ginesta Collection is a specialized brand that is consistently geared towards the requirements of an international premium segment, has an independent image, is clearly positioned and globally networked.

Presentation of the “Knight Frank Wealth Report 2026”

The launch of Ginesta Collection is deliberately taking place in the context of the latest findings of the new Wealth Report, which will also be presented and discussed with invited guests at the event. This clearly shows that high-quality residential real estate remains in high demand worldwide, particularly in safe, stable and liveable regions such as Switzerland. The combination of global market trends and local premium expertise forms the basis for the future direction of the new brand.