Familiar business segment, new dimensions: First lettings at Ginesta

Familiar business segment, new dimensions:First lettings at Ginesta As a renowned real estate company, first-time lettings of newly constructed investment properties are familiar and proven territory for Ginesta. By winning the pitch for the Zürcher Kantonalbank's "Ambra" development, our "first lettings" competence center has definitively proven that we are also the first choice for large projects.

Date

8.8.2023

Author

gin001-s

In spring 2024, construction work will begin on the “Ambra” development in the Gschwader district of Uster, with 94 new-build apartments that will be ready for occupancy by the end of 2025 (architect: lilin architekten sia gmbh). The client Swisscanto Immobilienfond Responsible IFCA, represented by the Asset Management of Zürcher Kantonalbank, invited several potential marketing partners for the initial letting mandate. After a multi-stage pitch process, Ginesta Immobilien was chosen.

Interdisciplinary cooperation ensures marketing success

In collaboration with our advertising partner Matchcom, Ginesta successfully mastered pitch round after pitch round and impressed with its expertise, customer focus and the right concept. Ginesta mobilized all the necessary internal resources and gave its best. The client’s confirmation that Ginesta presented the best solution is all the more gratifying and we thank the asset management of Zürcher Kantonalbank for their trust.

This is what successful marketing looks like

The collaboration between the client and Ginesta really began with the pitch win – from the naming of the project to the finalization of the overall appearance, a concept was developed in intensive collaboration that perfectly reflects the core of this new building visually and in terms of content. You can see how this is presented on the “Ambra” project website. The official marketing launch will take place in fall 2024, but interested parties can already register now.

Our hunger has been awakened: be sure to ask us about first-time lettings.

With this certainty that our expertise is sound and our model scalable, we look forward to further mandates in this area. You can find out what makes us your first choice for your next initial letting in our detailed article “Introducing our competence center for initial lettings”.

Philippe Frei, who has more than earned his spurs in leading positions in letting management since 2004 and is now at your disposal with his team at Ginesta, looks forward to hearing from you at frei@ginesta.ch or by telephone: +41 44 914 17 29.