Introducing: our “First lettings” competence center

Successful letting 1:
Listen to the market from the outset

Anyone who invests a lot of money and wants to achieve an attractive return for a long time is called upon to focus on the sustainability of their project and to build in such a way that the living space meets a market need for the next 50 to 70 years. As this is constantly changing – often only gently for years, sometimes in spurts with new requirements in times like Corona – it is advisable to get a proven new construction specialist with relevant successful references like Ginesta on board right from the start. From the floor plans to the fit-out, from the ancillary usable areas to the architecture, we are able to optimize projects in collaboration with planners, architects and clients in such a way that you can look forward to the future with peace of mind.

Successful letting 2:
Know the region like the back of your hand

Ginesta has been successfully brokering Real Estate for almost 80 years and today employs over 20 qualified marketing professionals at almost five locations in the canton of Zurich. In the background, almost as many specialists from the valuation, marketing and sales support departments ensure that even high volumes are handled with the usual Ginesta quality. As a result, we know our customers and their needs, the advantages and disadvantages of all locations and we are close to the rental properties and quickly on site for viewings and meetings. We also have a database of prospective tenants with over 18,000 search profiles, which leads to cost-effective partial marketing in our own network, a shorter time-to-market phase and rapid feedback on the chosen letting strategy. At the prestigious “Weisses Schloss” property in Zurich, for example, we were able to let eight out of thirteen apartments via our own network. Long before the first occupancy date, we achieved full occupancy for our institutional client.

Successful letting 3:
The right marketing concept

A suitable marketing story can be written for each property, positioning it precisely in the right segment. The location, the architecture, the development concept: together they provide the basis for the name, the look and the design of the various marketing support measures such as the website, the brochure and the social media presence. This is a topic that we have perfected over many years in countless new construction projects and which we consider to be crucial for success. Each development has its own image, which, if implemented correctly, attracts a tenant base that is looking for exactly that and will be happy there for a long time. Of course, mastering the craft in detail is also part of an all-round functioning marketing concept. These include factors such as the creation of appealing renderings, virtual 360-degree tours, on-site marketing containers for large developments, the provision of modern digital inquiry and registration tools and the selection of the right platforms for tenders. 

“Every new construction project has its own character. That’s why we put a lot of thought into every marketing task with the aim of always finding new, innovative ways to reach and inspire the right target group.”

Philippe Frei, Head of Marketing Zurich Region

Successful letting 4:
Already with a tailwind at the start

The Ginesta brand stands for beautiful properties with high standards and a certain value that cannot be put into words. The well-known company logo and the elegant, perfectly harmonizing colors of the Ginesta appearance already trigger an upscale feeling of well-being and you know: something special awaits me here, something with quality. Anyone who decides to handle their first letting with Ginesta benefits directly from this image transfer, without this being reflected in our absolutely standard market conditions.

Successful letting 5:
Finding a sustainable tenant base

Let’s be completely honest: If you build something new in a good location today and have not completely missed the market, you will be able to rent out your units until you move in. This is not yet a special achievement, but is merely due to the current situation with significantly too little living space, especially in the conurbations. In these times of great mobility, the decisive factor is sustainable letting to a suitable and harmonious tenant base. We pay great attention to this in our work by listening to applicants with the knowledge of human nature we have acquired over many years. For our customers, this is reflected in proactive reporting with clear assessments and recommendations. After all, what use is it to you if the expat with his three children, who is willing to pay, leaves the unappreciated apartment after just six months because he has already found his own home, as mentioned in the first conversation. And you already have to invest money in Renovation and re-letting and have a vacancy.

Successful letting 6:
Get the most out of it in the long term

Once all units have been let and the property is now a lively and intensively used location, it is important to ensure smooth operation, tenant satisfaction and to focus on the long-term yield situation. We recommend Ginesta management for this. You can find a portrait here.
 

Ready for a successful first letting? Contact Philippe Frei directly with your inquiry. He has more than earned his spurs in leading positions in letting management since 2004 and is now at your disposal with his team at Ginesta. You can reach him at frei@ginesta.ch or by phone: +41 44 914 17 29

You can find the full range of services and references in the area of first lettings here. 

Selection of references from our first letting projects

Tuchmacherhof 2020
Greencity Zurich

63 rental apartments and 4 commercial spaces
Occupancy: June 2020

Result:
All rental apartments were let before the official move-in date. The four commercial properties are now also fully let. 

White Castle
Zurich

13 rental apartments
Occupancy: spring/summer 2023

Result:
8/13 apartments were rented out via the company’s own network. All apartments have been let since fall 2022, long before the move-in date.

Belano Zuhause – Wohlen
Senior / intergenerational living

38 rental apartments
Occupancy: April 2023
Property website: www.belano.ch/wohlen

Current status:
Letting started in mid-June.
3 apartments are currently let,
1 apartment is reserved

Target: 50% let on occupation