The advantages of selling real estate with a professional marketer

For most people, it only happens once or twice in a lifetime that they fulfill their dream of owning their own four walls. After many happy years in your own house or apartment, the time may come to part with the biggest “investment” you have ever made. If you don’t want to leave anything to chance at this point, you should – as with any major decision – rely on the support of specialists. Because there are many stumbling blocks lurking when selling a house.

Opportunity 1: The right price

Demand for residential property is high in the region of south-eastern Switzerland. Prices are highly dynamic and the factors for determining the correct price have multiplied. Price is therefore the be-all and end-all when entering the market. This is because the price ensures that the right target group is addressed. If you set it too high, you exclude potential buyers. If it is set too low, you will generate an unnecessarily high number of inquiries and the seller will struggle to process the purchase offers. With the comprehensive market knowledge of a Real Estate professional, the value of a property can be reliably determined. The further sales strategy and its implementation can be planned together from A to Z.

Opportunity 2: The right appearance

The price-increasing value of a beautiful presentation with attractive pictures and emotional texts is often underestimated by non-professionals. After all, you know and love the details of your home and hope that someone will fall in love with this gem in the same way. Real estate experts, on the other hand, use a healthy detachment to create precisely those situations in words and pictures that will lead to the right buyers. This is a time-consuming process that photographers and copywriters can take on as part of a sales assignment. Virtual 360-degree tours are a particular highlight. They are attractive, guarantee real added value and have another positive effect: they reduce the number of unnecessary tours because the online tours can filter out the real potential buyers.

Opportunity 3: Find prospective buyers

Which platforms are the right ones to offer your house or apartment on? And what does it cost? Real estate experts relieve sellers of the burden of researching and making important decisions. An appropriate cost ceiling for external advertising costs is usually included in the fee. In addition, professional marketers have a network that helps to target offers to potential buyers.

Opportunity 4: Choosing the right buyer

An attractive real estate offer generates well over 100 email inquiries and dozens of phone calls. While some are merely interested in observing the market, others have a serious interest in buying. If you are not familiar with these processes, you are faced with a long road – from providing proof of financing for the most attractive prospective buyer to finding the best price and preparing the contracts. A process that requires sales skills, people skills and specialist knowledge. The qualified marketers are reliable advisors right up to the notarization and beyond. It doesn’t matter whether it’s a simple two-room apartment or a historic property.