Wealthy foreigners are drawn to the Upper Engadin

If you want to sell your property in the best possible way, your offer should also appeal to international buyers. Article in the Engadiner Post, 3.06.2021. Despite the coronavirus crisis, which has now lasted well over a year and the ongoing travel restrictions, the number of changes of ownership to foreigners in Switzerland remained unchanged compared to the previous year. There is no slump in sight, and prices continue to rise, especially for luxury properties in attractive mountain regions with an international reputation and renown, of which the Engadin and, above all, St. Moritz are undisputedly a part.

Date

3.6.2021

Author

gin001-s

This well-heeled international clientele is looking for high-quality vacation homes in the Upper Engadine in the higher price segment. So if you want to sell such a property, you will ask yourself: Howcan I win over this attractive target group forme? You will probably first have to decide whether to entrust the marketing to an estate agent with an international presence or to someone here in the region who hopefully already knows how to do it. The answer is: Rely on a regional partner with a proven international network.

Proven expertise within the local market is essential

Reputable international networks only accept members who have a proven track record and highly trained and competent employees in their region. These potential partners are examined in detail,and only the best in a market areahave the chance to become a member atin this multi-stage admission process. This is because it is not financial criteriaor a high brand rent that are relevant, but exclusively qualitative ones.This is the only way to ensure the long-term successof all those involved. This is in stark contrastto international franchise companies that operate by granting licenses: The internationalbrand grants a license to aSwiss entrepreneur. The latter then grants another license to the subcontractor in Graubünden. And the latter thenanother one to someone in the Engadine. In this way, the Swiss licensee can neither check nor influence the quality, reputation and training standards of the local brokers. In addition to specialist knowledge, the access of a top regional broker to the relevant networks in this segment is therefore crucial.

Because only the right network leads to the right target group

Ginesta Immobilien has successfully passed the demanding application processes of two of the most important networks and has been a member of “Leading Real Estate Companies of the World” and “Knight Frank” for many years. LeadingRe is the world’s largest Real Estate network with 550 independent brokerage firms, which in turn operate in 70 countries with 150,000employees.It also operates the electronicplatform www.luxuryportfolio.com, which offers more properties worldwide thanany other competitor, with around 50,000 properties starting froma sales price of one millionfrancs. With 488 offices and 20,000 employees in 57 countries, Knight Frank is a company with over 120 years of history and direct access to the world’s wealthiest clients.

The path to a happy ending: We speak “engadinish”

In addition to our in-depth knowledge of the local market, our international customers benefit from our usual full-service offering, which we have perfected over the course of our company’s 75-year history and optimized for global use many years ago. Our employees speak fluent English and Italian at. All our online and offline property documentation is bilingual as standard. For an optimal sales strategy with the potential of a sale to a foreign buyer, we therefore recommend that you rely on the Fünfer und das Weggli, the locally anchored estate agent with an international format.

Curious about the current value of your property? Take advantage of our free initial valuation on homeofhomes.ch

Download PDF