Martin Brüngger and his sure instinct for the investment real estate market

Mr. Brüngger, you are responsible for the new investment property division at Ginesta Immobilien. Can you briefly explain to us exactly what this involves?

Investment properties are properties that are not purchased for personal use, but for the purpose of generating returns. Ginesta has already handled many investment property projects in the past, but until now with a focus on private buyers and sellers. Now we would like to open up an additional customer segment for Ginesta with institutional Real Estate owners.

In your previous position as Head of Transactions at the Avobis Group, you were also responsible for investment properties. What are your most important experiences from this time and how can you apply them at Ginesta?

Institutional real estate owners are a different clientele to private investors. They often have overriding interests and generally sell or buy large-volume properties. It is less about emotions and more about figures, rental income and returns. The allocation and purchase processes are also different. Institutional investors require not only complete documentation, but also additional information in order to examine and pursue an investment opportunity. A special feature of this type of investment property is that it is not put on the market openly, but is sent specifically to potential buyers. To do this, you need to know which investor is looking to buy and in which area. Are they interested in residential or office properties, retail or hospitality properties? Or is the focus on indirect investments? To find an open door with an investor, you need to know exactly which offers you can and cannot make. This expertise, which I have acquired over the last few years, I can now bring to Ginesta.

How do you get this information?

On the one hand, it is constant research and knowledge that I have largely acquired by cultivating relationships. A good network is an important prerequisite for success in this area. After all, the investment real estate business is also a people business. I am in regular contact with my network and try to find out what their needs are. Is there a need for investment, an investment freeze or even a need to divest? Of course, I also follow the reports of the relevant companies, but nothing beats personal contact.

What prerequisites does Ginesta have to assert itself in this market?

Ginesta already has years of experience with investment properties. The main aim is to appeal to a new target group. It certainly helps that Ginesta is a brand that people know and that radiates seriousness. Ginesta has a long history. If a company can exist for so long, then everyone in the market knows that something is being done more than right. This creates trust and is an important basic requirement. After all, there is a lot of money at stake. And only proven real estate experts who know what they are doing work at Ginesta.

What professional skills and personal qualities do you need most in your day-to-day work?

I really like people and have learned to assess my contacts correctly. That’s almost the most important thing in my job. I also need a lot of patience and a thick skin, because you can’t always be successful in this industry. And of course it helps that I can work with figures and assess a property. The skills that help me most in my work are not those that you can acquire in a degree course, but have a lot to do with experience.

What fascinates you so much about the industry that you have remained loyal to it for over 24 years?

On the one hand, I am fascinated by real estate itself. I love looking at beautiful buildings in all kinds of cities and I pay particular attention to the special and classic architectural languages. On the other hand, I find the personal stories associated with real estate fascinating. I used to sell homes that I didn’t think there would be a buyer for. But fortunately, tastes are different and people’s life situations are just as different.

What is the most important lesson you have learned in your professional career?

The contract is only finalized once it has been signed and the ink is dry. In the real estate industry, you need a healthy dose of mistrust and must not allow yourself to be lulled into a false sense of security.

You own a Mini classic car. What fascinates you about this car?

I’m generally interested in cars, especially older ones. But I didn’t own a classic car for a long time. It wasn’t until 2020 that I had the opportunity to buy a Mini 1000 from 1977. It only has 37,000 kilometers on the clock and, apart from the wearing parts, is in completely original condition. That’s what fascinates me the most. Even if I don’t like everything about it, the car is perfect as it is. I’d love to put it in the living room, but my wife doesn’t really like the idea.

What other balance do you have to your job?

I have a wonderful family and a dog that I love very much. He is the only one who is always happy to see me. Apart from that, I don’t need a balance to my job because I really enjoy working.

I really like people and have learned to assess
my contacts correctly.

Martin Brüngger

Questions about investment properties? Martin Brüngger is there for you.

Our expertise in this area guarantees a professional process. From the valuation to the handover. If you would like to find out more about your options, we look forward to hearing from you.

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