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The purpose of land-use planning is to designate parcels of land for a specific zoning category. If, as part of this designation process, it is decided to reclassify undeveloped building land—which is not expected to be needed for the next 15 years—back into an agricultural zone, for example, this process is referred to as rezoning. If the landowner is awarded compensation during rezoning, the process is called ex-zoning.
If the designation were the opposite, that would constitute rezoning.