Want to conduct sales without any surprises? Set the right price.

Something can’t be right: More and faster estimates with significantly higher complexity

The word “online estimate” says it all. It is an objective approximation of a reality that has not yet been verified, which one tries to predict as accurately as possible for the future based on past experience. This is also the limit of these calculations, which are often offered free of charge and determine a result based on many unspecific and sometimes somewhat grayed-out figures in the databases. This results in a correspondingly large bandwidth that can hardly be wrong. Nevertheless, this can provide the basis for deciding to sell your condominium or single-family home.  

From this moment on, however, no one should settle for an estimate; instead, they should insist on a valuation that realistically weighs every single factor that determines price. And this is where we encounter a level of complexity that has increased on all fronts. Constantly changing regulations in building law and easements, which govern the interplay within a development and must all be quantified. Rapidly changing expectations regarding housing and energy concepts are having an ever-greater influence on the prices achieved. All of this comes on top of the frequently discussed trend of rising sales prices, which have led to increased demand despite a supply that has remained largely unchanged.  

The number of price-determining factors has increased significantly and their development is faster than ever. And only those like Ginesta Immobilien who are on the market every day with a large number of properties have access to all the information needed to determine the right market price.

The misconception that the highest selling price is the best

Anyone who now thinks that this crucial preliminary work can’t be that important because the market will take care of it anyway is unfortunately wrong. A price that is too high stifles demand and market dynamics and the marketer cannot do his job optimally because he cannot persuade potential buyers to pay their personal maximum price. In addition, by setting the price too high, he excludes interested parties who could also have afforded the price that was ultimately achieved and in line with the market and who might even have been prepared to pay a higher price. If you set the price too low, you appear untrustworthy and not only generate significant additional expense through many unnecessary viewings and the processing of a large number of purchase offers, but also cause image-damaging disappointment among potential buyers, who ultimately have to realize that they were involved in a poker game rather than a property purchase.  

In addition, a professional appraisal—as a cornerstone of the sales strategy—ensures that Real Estate agents have a much deeper understanding of the property when dealing with prospective buyers, resulting in fewer surprises regarding the final sale price.

That is why only the right price positioning—combined with otherwise high-level sales expertise, ranging from the quality of sales information to the use of the right digital and analog channels to reach the target audience, and, of course, the ability to provide personalized advice during the sales process—ensures that the best possible price can be achieved within the desired timeframe. 

Only those who, like us, value many properties that come onto the market can be sure that the value is correct.
Cédric Hochuli
Head of Valuation Desk Ginesta Immobilien AG
 

What separates the wheat from the chaff  

In order to be able to make valuations at this level, in addition to extensive experience, you also need the right training, a large network and a team that works with the right information. Especially in dynamic times such as those we are currently experiencing, the factor of market access has become increasingly decisive. A valuer must be close to the transactions in order to be able to value new properties in line with the market with the necessary certainty. This is something that is very much the case at Ginesta Immobilien. In addition, our valuers are accredited by courts and banks and therefore have extended, neutral and valuable market know-how.

A strategy that works  

Our approach—that only an in-depth evaluation leads to the optimal sales strategy—appears to be the right one. Our listings are very well received by the market; we’ve been able to cut sales times in half over the past two years and can look back on sales and appraisals of properties with a market value of well over 3 billion Swiss francs in 2021.  

We are happy to make this expertise and experience available to all property owners who are seriously interested in Sales. 

If you’re interested in getting a no-obligation, free estimate of the price range your home would fall into if you were to participate in Sales today, you can use our online estimate tool.