Selling without surprises? Set the right price.

Something can’t be right: More and faster estimates with significantly higher complexity

The word “online estimate” says it all. It is an objective approximation of a reality that has not yet been verified, which one tries to predict as accurately as possible for the future based on past experience. This is also the limit of these calculations, which are often offered free of charge and determine a result based on many unspecific and sometimes somewhat grayed-out figures in the databases. This results in a correspondingly large bandwidth that can hardly be wrong. Nevertheless, this can provide the basis for deciding to sell your condominium or single-family home.  

However, it is precisely at this point that no one should be satisfied with an estimate, but only with a valuation that realistically weighs each individual price-determining factor. And this is where we encounter a complexity that has increased on all fronts. Constantly changing regulations in building law and easements that govern the interaction of a development and all of which have to be quantified. Rapidly changing demands on housing and energy concepts are having an ever greater influence on the prices achieved. This is all in addition to the frequently discussed dynamic of rising sales prices, which have led to increased demand with hardly any change in supply.  

The number of price-determining factors has increased significantly and their development is faster than ever. And only those like Ginesta Immobilien who are on the market every day with a large number of properties have access to all the information needed to determine the right market price.

The misconception that the highest sales price is the best

Anyone who now thinks that this crucial preliminary work can’t be that important because the market will take care of it anyway is unfortunately wrong. A price that is too high stifles demand and market dynamics and the marketer cannot do his job optimally because he cannot persuade potential buyers to pay their personal maximum price. In addition, by setting the price too high, he excludes interested parties who could also have afforded the price that was ultimately achieved and in line with the market and who might even have been prepared to pay a higher price. If you set the price too low, you appear untrustworthy and not only generate significant additional expense through many unnecessary viewings and the processing of a large number of purchase offers, but also cause image-damaging disappointment among potential buyers, who ultimately have to realize that they were involved in a poker game rather than a property purchase.  

In addition, a competent valuation as a pillar of the sales strategy ensures significantly higher dossier competence for the Real Estate marketers for your contacts with interested parties and fewer surprises in the final sales price.

That is why only the right price positioning with an otherwise high level of sales expertise, from the quality of sales information to the use of the right digital and analog channels to the target group and, of course, personal consulting expertise in the sales process, ensures that the best possible price can be achieved in the desired time. 

Only those who, like us, value many properties that come onto the market can be sure that the value is correct.
Cédric Hochuli
Head of Valuation Desk Ginesta Immobilien AG
 

What separates the wheat from the chaff  

In order to be able to make valuations at this level, in addition to extensive experience, you also need the right training, a large network and a team that works with the right information. Especially in dynamic times such as those we are currently experiencing, the factor of market access has become increasingly decisive. A valuer must be close to the transactions in order to be able to value new properties in line with the market with the necessary certainty. This is something that is very much the case at Ginesta Immobilien. In addition, our valuers are accredited by courts and banks and therefore have extended, neutral and valuable market know-how.

A strategy that works  

We seem to be right in our stance that only an in-depth valuation leads to the optimal sales strategy. The market acceptance of our offers is high, we have been able to halve sales times within the last two years and can look back on sales and valuations of properties with a market value of well over CHF 3 billion in 2021.  

We are happy to make this expertise and experience available to all property owners who are seriously interested in selling. 

If you would like to find out, free of charge and without obligation, how much your home would sell for today, you can do so with our online valuation.