Laura Garcia is the new location manager in Winterthur

Dear Laura, how are you today?
I’m doing very well, thank you for asking. It’s a great feeling to be able to take on responsibility here in Winterthur. At the same time, of course, I also feel the respect for the task. But above all, I’m looking forward to contributing my energy, my experience and my passion for marketing here and shaping the office with my own personal style.

That sounds like a lot of new beginnings. Is this really necessary?
I can build on a solid foundation. Although Winterthur is one of Ginesta Immobilien’s newest locations, it is already well established. My predecessor created a strong network, which I can now strengthen and expand further. I have been part of Ginesta for just over a year and know the structures and culture very well. The great thing is: I don’t have to reinvent anything, but can develop what already exists. At the same time, change always brings opportunities – and I want to use these to position the Winterthur office even more strongly in the market.

What specific impetus do you want to provide? Where do you want the journey to go?
My focus is on raising Ginesta’s profile even more clearly in the region. “Winterthur is a dynamic real estate market and at the same time a vibrant cultural city – centrally located between the city of Zurich and the cantons of Thurgau and Schaffhausen, making it an important hub in the region. The city offers a variety of residential locations, a high quality of life and a rich cultural offering that makes life here particularly worth living. I would like to further sharpen the profile of our brand here: competent, personal and with a clear understanding of our customers’ needs. At the same time, I see great potential in working closely with local partners and building a strong local network.”

How did you prepare for your new role?
I have been working in real estate marketing for over 13 years and have gained a lot of experience during this time – both professionally and in advising customers. At Ginesta, I have had the opportunity to grow in positions of responsibility, most recently as a senior real estate marketer. I have also been involved in challenging marketing projects over the past few years, constantly acquiring new knowledge in the process. I have also been involved in development projects, which has broadened my horizons even further. All of this has prepared me step by step for my new role.

What drives you when you come to work in the morning?
I am motivated by the thought of accompanying people through such an important step as buying or selling a property. Every client has their own story and I get to go part of the way with them. I enjoy finding and implementing solutions and value the personal exchange with clients. The trust customers place in me means a lot to me – and it fulfills me when satisfied and happy customers are left behind at the end.

What gives you energy and balance outside of work?
I find my balance above all in movement – be it Pilates, walking or hiking in nature. I enjoy traveling, discovering new cities and countries and getting inspired by culinary delights. My family and friends also support me and give me new energy.

So you are well equipped. Are there any performance reserves left?
(laughs) Yes, I’m convinced of that. I really enjoy my job – and this joy is my source of energy. I see so many exciting opportunities in Winterthur: from expanding the office and increasing visibility in the region to brokering properties that set new standards. My job, together with our team, will be to put this energy to good use.

Thank you very much, Laura, for this inspiring interview. We wish you and your team in Winterthur every success.