Illusion No. 1: All real estate agents actually do the same job!

Fundamentals of the brokerage business

Whether buying or selling a property – the interests of sellers and buyers could not be more opposed. The aim of the buyer is to acquire their desired property at the lowest possible price; the seller, on the other hand, tries to achieve the highest possible price for their property. In view of the regional differences in how the real estate market works, but above all because of its increasing complexity, it is worthwhile for both potential buyers and sellers to consult a specialist. Even those who undertake the search for a home on their own and believe they can manage without professional assistance will be confronted with a real estate agent at the latest when they come across a suitable property and want more detailed information. It is no coincidence that more and more sellers are seeking the advice of a trained real estate expert. A successful sale requires a high level of specialist knowledge and experience. Anyone wishing to sell a property today, especially in the upper price segment, is well advised to consult a qualified specialist who has knowledge of construction technology, civil and building law, tax and tenancy law as well as civil law (condominium ownership and inheritance law) and insurance issues, for example. In addition to the specialist know-how that distinguishes a professional real estate consultant, the seller benefits not least from the considerable time saved by not having to deal with all the crucial details themselves.

The services for the seller include:

• Assessment and valuation of the property.
• Determination of a realistic sales price.
• Compilation of professional and detailed sales documentation for interested parties (or their lending bank).
• Organization/execution of property inspections.
• Conducting negotiations with interested buyers.
• Preparation/drafting of a purchase agreement.
• Advice on property-specific issues (e.g. tax implications of the sale).
• Organization of a notarization and transfer of ownership.

This is where we differ from other brokers!

1. many years of experience and expertise.

• We have been in the market since 1944 and have managed over 3,000 successful sales transactions.
• We currently employ over 20 people, of which we have the following specialist qualifications: 3 certified real estate trustees, 2 certified administrators, 4 certified marketers, 3 employees in training (estate agents, valuers, administrators), 1 certified valuer.

2. professional real estate agents with a seal of approval

Ginesta Immobilien is a member of the SVIT professional association and the Swiss Chamber of Real Estate Agents. For international client needs, we have joined Leading Real Estate Companies of the World www.leadingre.com, the world’s largest independent real estate brokerage association. LeadingRe offers with www.luxuryportfolio.com the largest international marketplace for real estate over $ 1 million. We market your property for you free of charge on this marketplace in English and with a video film. Luxury Portfolio has several cooperations, including with Wall Street Journal Europe and youtube.com. Here our clients benefit from cost-effective international advertisements.

3. modern IT infrastructure

It is truly unbelievable how many brokers still work with MS Excel® and MS Word® and negligently manage their customer contacts. We have one of the most modern customer relationship programs (CRM) tailored to our brokerage business, which allows comprehensive reporting of all customer contacts and activities. At the latest when the sale is more difficult than expected, our customers want transparency of previous sales activities. We can offer you a very comprehensive and professional feedback system here, both for sales and for the first letting.

4 The broker as advisor

The direct route does not always lead to the goal! A real estate agent should speak plainly with you and not convey any illusions. Often, properties for sale must first be properly prepared for sale by a consultant. You’ve come to the right place. We offer you the following consulting services before and after the sale:

Before sale/rental

• Collaboration on utilization studies and architectural competitions
• Prior realistic price estimate and owner consultation on utilization mix, property type and construction costs.
• Floor plan optimization proposals
• Parceling concepts and establishment of condominium ownership
• Preparation of professional sales documentation
• Organization of the notarization/transfer of ownership

After sale

• Property gains tax declaration
• Searching for a new home or rental property

5. the broker participates in the sales risk

As estate agents, we subject ourselves to the law of success. Our success fees are transaction-oriented in the sales or rental business and are only payable when success has been achieved. For some time now, we have also been offering incentive models on request if you would like the estate agent to participate financially in the success of the sale. We would be happy to provide you with a customized offer.

PDF Illusion No. 1

Author: Claude Ginesta

Claude A. Ginesta is a Swiss certified real estate trustee and CEO / owner of Ginesta Immobilien AG.
The company was founded in 1944 and specializes in the sale of real estate in the economic region of Zurich and Graubünden. With branches in Küsnacht, Horgen and Chur, the company acts as an estate agent throughout Switzerland for properties with a supra-regional character.
 

Publisher of the Illusions series: Ginesta Immobilien AG, www.ginesta.ch