An overview for buyers and sellers

 

The property market is complex, as buyers and sellers naturally have different objectives. Anyone wishing to sell or purchase a property will benefit from professional support in any case. A trained estate agent is familiar with market mechanisms, price developments and legal frameworks, as well as tax and construction aspects.

Working with an estate agent saves time and stress: from the initial valuation and marketing to signing the contract, the agent coordinates every step and ensures that everything runs smoothly. Reputable estate agents are members of SVIT, commit to clear professional standards and thus guarantee professionalism, discretion and transparency.

The role of the estate agent

Selling property is a matter of trust. It starts with a thorough analysis of the property and the market, followed by a realistic price assessment. A structured process with clearly defined services creates transparency – from the exposé to advertisements and viewings to contract negotiations.

A written brokerage agreement protects both sides: it regulates fees, duration, marketing costs and customer protection. As a rule, estate agents work on a performance-related basis, which means that fees are only payable if the sale is successful. Processing fees may be agreed for time-consuming preparatory work.

In addition to sales, estate agents also assist owners with rentals, conversions and tax issues, such as property gains tax.

The path to successful sales

A successful sale requires expertise, tact and organisational skills. The estate agent coordinates marketing activities, viewings, negotiations and contract preparation.
Transparency is key here – all services should be clearly communicated and set out in the estate agent contract.

A professional estate agent accompanies the owner through all phases, ensures that the price is in line with the market and guides interested parties safely through to the notarised deed.

The estate agent as a search assistant

Prospective buyers also benefit from a brokerage mandate. Together, or simply online, a search profile is created – with criteria for location, price, use and individual needs. Thanks to market knowledge, network and negotiating experience, the broker finds suitable properties and often achieves better terms.

For very demanding search requests, you can commission us to carry out personalised, in-depth and comprehensive search mandates. These are becoming increasingly popular in Switzerland because they save time and prevent bad investments. The fee is usually agreed on a performance-related basis.

 

Conclusion: The property market remains challenging – a reputable estate agent brings transparency, trust and efficiency to every transaction. Choosing an experienced, well-connected and ethical partner protects your assets and saves you time, while providing security and the best results.

Guide: The most important tips for sellers and buyers

For sellers:

  • Choose your estate agent carefully: membership of SVIT or a recognised association is a seal of quality.

  • Make clear agreements: set out the term, fees, expenses and customer protection in writing.

  • Create transparency: ask for each service to be explained to you – from the exposé to the preparation of the contract.

  • Trust, but check: regularly review the progress of the marketing.

  • Consider the tax implications: An experienced estate agent can help with property gains tax and declarations.

For buyers:

 

  • Create a search profile: clearly define location, price, use and financing.

  • Use market knowledge: Local expertise saves time and money.

  • Check documents: Clarify construction, legal and tax aspects at an early stage.

  • Negotiate success fees: Clear agreements prevent misunderstandings.

  • Consider independence: Reputable brokers avoid conflicts of interest and disclose their role.