{"id":62109,"date":"2020-11-18T17:28:05","date_gmt":"2020-11-18T16:28:05","guid":{"rendered":"https:\/\/wwwtest.ginesta.ch\/immobilienwissen\/illusion-no-7-i-dont-need-to-hire-an-expert-for-my-leasing-needs\/"},"modified":"2026-06-22T14:38:35","modified_gmt":"2026-06-22T12:38:35","slug":"illusion-no-7-i-dont-need-to-hire-an-expert-for-my-leasing-needs","status":"publish","type":"post","link":"https:\/\/www.ginesta.ch\/en\/immobilienwissen\/illusion-no-7-i-dont-need-to-hire-an-expert-for-my-leasing-needs\/","title":{"rendered":"Illusion No. 7: I don’t need a specialist for rentals!"},"content":{"rendered":"

There\u2019s no doubt that there are certain regions and price ranges where residential properties practically rent themselves. In the city of Zurich, for example, there is a very limited supply of affordable residential properties. When it comes to rentals in the affordable segment, there are usually dozens of prospective tenants vying for a single apartment. But even in this case, it\u2019s worth seeking advice from a real estate agent. When it comes to professional brokerage, simply finding a tenant isn\u2019t enough; rather, the layperson often encounters contractual pitfalls, insufficiently detailed property handovers, and a lack of experience in assessing reliable\u2014and, above all, solvent\u2014tenants. <\/p>\n

Residential properties in the high-end market or in less central locations require even more sophisticated marketing expertise, a strong network, and experience. In these cases, crucial factors are often overlooked or given insufficient consideration during the leasing process. As a result, rental rates may not reflect market conditions (being too high or too low), the wrong target groups are approached, and the properties\u2019 full potential is not realized. It\u2019s worth seeking the advice of a marketing professional as early as the planning stage of an investment property. This can help avoid, for example, building properties that are too exclusive or lavishly finished in locations where renting them out is difficult. <\/p>\n

The range of services offered by a real estate marketer for (initial) lettings.<\/strong><\/h2>\n

 <\/p>\n

Letting of existing properties<\/strong><\/h3>\n

1st property inspection and meeting with the owner<\/strong><\/h4>\n

The first step is to record the owner’s requirements and inspect the property. The estate agent checks the lettability and points out possible difficulties. The condition of the property is also checked. If necessary, the owner will be recommended small improvements or even a renovation, which will be coordinated or accompanied if desired. <\/p>\n

2. preparation of an offer \/ review of the rents<\/strong><\/h4>\n

Once all the factors of the property are “on the table”, the current market value is determined. A professional estate agent can use various calculation options to determine the rental price. A summary of the initial situation, a rental price estimate and an offer for letting services are the result of these initial discussions. <\/p>\n

3. Marketing \/ Marketing Strategy<\/strong><\/h4>\n

It\u2019s not enough to simply list the property online on one of the well-known real estate platforms. Ideally, a good real estate agent will have developed a marketing strategy and plan before listing the property, so they can discuss the appropriate steps with the owner to achieve their goals. In addition to individual marketing measures (dedicated website, ads in trade journals, online listings, rental signs, banners, etc.), a professional real estate agent maintains their own client database, which is used to target potential clients based on specific criteria. <\/p>\n

4. production of a rental brochure<\/strong><\/h4>\n

As early as the development\/creation phase of a new construction project, a rental brochure geared towards the property is created using the available information (architectural language, materialization, interior fittings, plans and visualizations). Today, a dynamic and flexible project homepage often replaces the printing of a brochure, which is more expensive and less flexible. <\/p>\n

5. viewings \/ meetings with prospective tenants<\/strong><\/h4>\n

\u201cKnowing how to handle sales\u201d\u2014this talent is also crucial for successful leasing. Personal, one-on-one showings are conducted with prospective tenants at the property. Personal contact with a trusted real estate agent\u2014who knows the property, its location, and the surrounding area inside and out\u2014gives a prospective tenant the opportunity to clarify any questions they may have directly. Legal questions can also be clarified and discussed. The goal of a professional showing is for the prospective tenant to leave the property with no unanswered questions and a positive impression. <\/p>\n

6. preparation of a rental agreement \/ handover of the premises<\/strong><\/h4>\n

A rental agreement is drawn up for the property that includes and covers all relevant current standards. When the premises are handed over, the lease is concluded and the mandate is handed over to the management department. Specially prepared handover protocols are used for this purpose. A good tenancy agreement and a professional handover are the basis for a pleasant tenancy and help to avoid unnecessary discussions and disputes. The janitor is regularly checked, also with regard to his work in the property, and supervised by a specialist from the management department. The selection of a good janitor is a key prerequisite for the image of the property and satisfied tenants. At the same time, safety-relevant points, e.g. snow clearance, fire police
instructions, insurance, etc., are regularly checked and improved where necessary. <\/p>\n

Unique Aspects of Brokerage for New Construction<\/strong><\/h2>\n

1. consulting in the development phase\/analysis<\/strong><\/h3>\n

Expert advice in the development phase is underestimated by most investors. Too often, only technical, aesthetic and structural requirements are considered. Too little attention is usually paid to the importance of the property’s location, the quality of the finishes, the layout, the number of rooms and the identification of potential buyers. <\/p>\n

A regional marketer knows the clientele, the local market and the pitfalls that need to be avoided when letting a property. Thanks to their experience, they can provide important information on the future use, materialization and layout of the living and ancillary spaces as early as the project phase. This helps to reduce vacancies, price reductions and unnecessary marketing costs. The following points are examined in this phase: <\/p>\n

Location and market quality<\/strong><\/h4>\n