{"id":121872,"date":"2026-02-26T17:24:39","date_gmt":"2026-02-26T16:24:39","guid":{"rendered":"https:\/\/www.ginesta.ch\/immobilienwissen\/a-good-estate-agent-pays-off-when-selling-real-estate\/"},"modified":"2026-04-22T10:32:52","modified_gmt":"2026-04-22T08:32:52","slug":"a-good-estate-agent-pays-off-when-selling-real-estate","status":"publish","type":"post","link":"https:\/\/www.ginesta.ch\/en\/immobilienwissen\/a-good-estate-agent-pays-off-when-selling-real-estate\/","title":{"rendered":"A good estate agent pays off when selling real estate"},"content":{"rendered":"\n
Anyone selling a property makes decisions with a major financial impact. A professional estate agent ensures that you are positioned in line with the market, manages the process and negotiates consistently. They provide specialist knowledge, manage the process and take the pressure off you when it comes to the crucial details. <\/p>\n\n
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From market value to handover: what a professional does<\/strong><\/h4>\n\n
The services of a professional estate agent begin with a market-consistent valuation based on our own market data and the definition of a pricing strategy. This is followed by professional sales documentation and the preparation of all relevant sales documents. Marketing takes place on all suitable digital and traditional channels requested by the customer and is reinforced by the use of our own customer database. The estate agent organizes viewings, qualifies interested parties and conducts the sales negotiations. At the same time, he coordinates all steps up to the notarization and transfer of ownership and advises on property-related issues, such as taxes, financing and conversions and extensions. <\/p>\n\n
“It’s not the estate agent that’s expensive, it’s selling on bad terms.”<\/strong><\/em><\/strong><\/em><\/p>Claude Ginesta, CEO<\/cite><\/blockquote><\/figure>\n\n
This is where we differ from other brokers<\/strong>: <\/h4>\n\n
Experience that is measurable: In over 80 years of company history, we have successfully sold more than 5,000 properties. We work with a clearly defined process from valuation to handover. <\/p>\n\n
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Strong regional roots: nine locations and proximity to the markets in the greater Zurich region and Graub\u00fcnden. <\/li>\n<\/ul>\n\n
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Qualifications and standards: Member of SVIT and the Swiss Chamber of Real Estate Agents. <\/li>\n<\/ul>\n\n
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International reach: part of “Leading Real Estate Companies of the World”. In the luxury segment, we work with Knight Frank under “Ginesta Collection\/Knight Frank”. <\/li>\n<\/ul>\n\n
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Buyer access: over 27,000 search profiles and around 60,000 newsletter recipients. <\/li>\n<\/ul>\n\n
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Transparency: Structured documentation of contacts, activities and sales progress. Reporting and status evaluations in real time. <\/li>\n\n\n\n
Performance-related remuneration: Fees are generally only due in the event of success. Bonus\/penalty models are possible on request. <\/li>\n<\/ul>\n\n
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Broker checklist<\/strong><\/h2>\n\n
Put your property in the right hands. <\/strong>An estate agent is not automatically the right one. Check its quality before you sign a brokerage contract. Our broker checklist will help you with this: <\/p>\n\n\n
Check his education, diplomas, references and concrete proof of success. Find out what kind of real estate training the employee in question has. <\/li>\n<\/ol>\n\n\n
Check his local market knowledge. <\/li>\n<\/ol>\n\n\n
Ask him about his personal network of contacts and what marketing mix he would use to sell your property. <\/li>\n<\/ol>\n\n\n
Ask notaries, banks or lawyers about the reputation of the estate agent. <\/li>\n<\/ol>\n\n\n
Let him explain to you exactly how he intends to proceed with the purchase\/sale and what you can expect from him, especially if the sale is “rocky”. <\/li>\n<\/ol>\n\n\n
Ask for a realistic estimate of the selling price. Don’t be blinded by overly high promises made by estate agents. Choose a realistic offer that you can understand. <\/li>\n<\/ol>\n\n\n
Inquire in detail about the type of compensation. You should not get the cheapest, but the best seller for your property. <\/li>\n\n\n\n
Clarify whether he is a member of the SVIT or the Swiss Chamber of Real Estate Agents and whether he bears the logo on his correspondence. Member of the association or Only those who meet high requirements in terms of professional competence, training and further education as well as ethical conduct can be awarded the seal of approval. <\/li>\n<\/ol>\n\n